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The first big campaign for a fast growing brand.

We emotionally connected the brand with people’s goals and encouraged consumers to consider My Muscle Chef as an alternative to self meal preparations by producing a series of aspirational films.

Our core message was that all people who embark on a journey of physical and mental improvement through fitness do so by different means for different goals. So, therefore, need different food, that said, My Muscle Chef, has all the bases covered with varying types of product marketed for different target audiences. No matter who you are or what your goals are, My Muscle Chef has the right products for you.

So let’s show four very different people challenging themselves in varied ways but all enjoying the range of My Muscle Chef as a part of their health and nutrition regime. We developed the film creatively in collaboration with Spark and the My Muscle Chef marketing and brand team.

Deliverables included
5 x Hero Films
Key Visuals
Highlight Photography
Social Edits & Digital Assets

Client: My Muscle Chef
Brand Manager: Clementine Churchill
Production Company: Chisel
Director: Zak Kaczmarek
Executive Producer: Pat Sidoti
DOP: Don Buppapirak
1AC: Eamonn Dimmit
Gaffer: Matt Willis
Producers: Isabelle Seeto & Jessica Campbell
Sound Design: Dec Diacono
Edit: Karl Warwick Pearson
Post Producer: Pat Sidoti
Photographer: Brett Hemmings


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