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Some of us find that extra hour.

And have more fun after dark.

ASICS Global briefed us to create a campaign that showcased the LITE-SHOW Collection’s authentic reflective technology and how it helped to make runners more visible to motorists in low light. Using triathletes and long-distance runners we made a 30 second film and delivered a suite of photography for use in digital advertising, instore POS, and on-screen displays.

The script needed to ladder up to the category brand platform of  WIN THE LONG RUN and also it spoke to the technology and sheer determination core runners show when prioritizing their training. Both creative and production were executed by the team at Chisel.

Deliverables included
Key Visuals
Product Photography
Hero Film
Social Cutdowns


While some sleep
Others keep running
Some of us find that extra hour
To light up the night
Rise before the sun
Run longer
Light your run

A team of night owls who worked through one of Sydney’s most bizarre electrical storms.
Client: ASICS Corporation
Brand Manager: Simone Bushnell
Creative & Production: Chisel
Director: Zak Kaczmarek
Executive Producer: Pat Sidoti
DP: Alex Botton of Paste Studios
Gaffer: Matt Willis
Photographer: Graham Denholm
Post Production & Edit: Pat Sidoti
Sound Design: Dec Diacono

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