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How do we engage the next generation of lifetime members?

By celebrating the brand new stadium experience and youthful culture of Western Sydney.

We created a narrative, following the journey of a pumped-up and youthful WSW fan as he spread the word that the team and the stadium were ready to rock the new season.

Featuring members of a western Sydney based street football crew, some youth players and fans, and local hip hop artist B-Wise, we intended the spot to be a celebration of everything football is to Western Sydney fans off the pitch as much on the pitch. Connecting with the players via social media, getting up close with them at events, listening to mad beats, and rushing to get a park in Parramatta before walking arm in arm singing before every match. We’re Back!

Rewind

Say G'day Let's work together

Say G'day