Our strength lies in VX and a considered creative strategy. The content space is ever-changing; the viewers’ expectations are higher than ever before. The approach is the primary factor between a successful campaign and a campaign that ultimately gets lost in the noise. We don’t think in one dimension, and we deliver content created to resonate with a specific audience for a particular goal.
Everything we do, everything we write—the way we shoot, the way we edit, the channel-specific formats, the durations, EVERYTHING — is strategically thought out, crafted and delivered for maximum impact and results. We don’t believe in a ‘one-size-fits-all’ content solution. We create and adapt strategies that are agile, reactive, and deliver real results.
Most importantly, we tell stories the way they deserve to be told. We love what we do, producing immersive digital experiences through evocative visuals, sharing engaging stories that entertain, inform, and educate your audience through different touch-points. The backbone of our strategy is VX (viewer experience). It’s more than a buzzword to us; it’s how we deliver campaigns and communications that work.
We do this by asking loads of questions, loving every challenge and, believing there’s more than one way to solve every problem.
We love where we work. We have a professional, relaxed, and dog-friendly office & edit suite located a couple of minutes from Redfern station. An open plan studio and edit suite with room for eight people to sit comfortably and watch screenings in a welcoming lounge room atmosphere.
Our main edit suite is fit for any post-production workflow running AVID, Premiere, After Effects, Final Cut Pro, and Davinci Resolve. Whether you require client screenings or live edit sessions, your vision is displayed pixel perfect in Cinema 4K on the 55-inch client monitor and dual 5k at the workstation.
Our office is above a bar called Redfern Surf Club in an old bank building on the corner of Henderson and Botany Roads, Alexandria. Chisel acknowledges the Gadigal of the Eora Nation as the traditional custodians of the land where we live & work. Australia always was and always will be on Aboriginal land.
It was during the middle of 2018 in Chippendale over plenty of coffee at Giulia Cafe, a few beers at the Rose Hotel, and a few too many games of FIFA 17 when we founded Chisel. While forming the brand, we kept coming back to what it was we wanted to be doing; partner with others to help create and refine insightful ideas, beautiful visuals, and engaging stories.
Chisel, as one word spoke to the simple way, we’d like to craft a stunning, functional, and evocative image in a variety of formats. And as a side-note was a subtle nod to Zak’s dad, who was a founding member of the iconic Aussie rock ‘n roll band Cold Chisel.
We were motivated to simplify cinema-grade video production for brands in a content paced landscape. To start honest, even if sometimes challenging, conversations & have fun along the way.
We saw unnecessary complications for clients who wanted to produce great content at rapid speeds, by staying agile, scaling when necessary, and keeping the content production process simple we’ve been able to form strong partnerships with a range of brands.
For a young production company, we’ve got some major runs on the board. From humble beginnings back in 2018, going from strength to strength ever since and have evolved into a full-service creative production company with a focus on viewer experience at the heart of our strategy. We have created international campaigns for outdoor, print & digital, social content for global brands, produced TV Commercials, and entirely new for platform digital experiences.
Our work has been nominated for two Mumbrella Marketing Awards. The first was our first-ever campaign. In 2018, when we created a TV Commercial and videos for social for the Western Sydney Wanderers which told the story of a passionate community of football fans. The second was a complex visual and digital experience for AMEX Shop Small campaign in partnership with Junkee Media.