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FEEL THE UPLIFT.

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Shot in London, Tokyo, and Sydney our vignette films and hero film celebrate sport for the uplifting feeling it gives you that lasts all day long. Whether you’re running for a PB, playing tennis socially, or getting together with mates to explore the city.  Movement is what keeps us going. Sharing that uplifting feeling is half the fun.

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We wanted to celebrate real world people enjoying sport and share the uplift that comes with movement.

Our visual concept was all built around real uplifting moments, celebrating sport for the way it makes you feel. Our designs incorporated explosive confetti-inspired celebrations.

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CLIENT: ASICS GLOBAL
BRAND MANAGER: Masaki Sekine

CLIENT: ASICS DIGITAL

DIGITAL MARKETING: Bayla Werman, Kristen Thomas
CREATIVE DIRECTOR: Anna Smith

AGENCY: Chisel
GENERAL MANAGER: Isabelle Seeto
CREATIVE DIRECTOR: Zak Kaczmarek
SENIOR ART DIRECTOR: Mike Witcombe

PRODUCTION: MILKMONEY
MANAGING DIRECTOR: Matt Taylor
HEAD OF CREATIVE & DIRECTOR: Ethan McLean
HEAD OF PRODUCTION: Carrie Williams
SENIOR PRODUCER: Emma Whitehouse
PRODUCER: China White

POST PRODUCTION: Chisel
EDITOR: Karl Warwick Pearson
VFX: Darryn Rogers
GRADE: Matic Prusnik
SOCIAL CONTENT GRADE: Julien Chichignoud
ART DIRECTOR: Mike Witcombe 
SENIOR DESIGNER:
 Imogen Hunter
SOUND DESIGN & MIX: Declan Diacono – Klang Sound & Music Ideas

SYDNEY
1st AD: Chris Turner
DIRECTOR OF PHOTOGRAPHY: Mitch Ayers
1st AC: Shaun Graham
2nd AC: Cameron Robertson
GAFFER: Steve Schofield
BEST BOY: Alan Fraser
GRIP: Richie Brown
GRIP ASSIST: Ant Pascoe
SOUND: Greg Bye
ART DIRECTOR: Cassandra Longworth
ART ASSISTANT: Ruben Neeson
WARDROBE ASSISTANT: Beth Harris
HMU: Kristy Ferrari
MAKEUP ASSIST: Kate Bonar. Cathy Savage
WATER SAFETY OFFICER: Ray Anthony
RUNNER: Madeleine Mytkowski

LONDON
LOCAL DIRECTOR: David Ranson
PRODUCER: Lauren Gibbs
DOP: Connor Chalk
1st AC: Toby Harris
RUNNER: Conor Joyce
MEDIC: Tim Deegan
DIT: Paul Clements

TOKYO
FIELD PRODUCER: Yuki Inoue
LOCAL DIRECTOR / DOP: Chris Rudz
PROD ASSISTANT: Ryoma Nagata
PROD ASSISTANT: Daiki Takasaki
HMU: Erika Yoshida
STYLIST: Annette Babuchadia

STILLS
PRODUCER: Gemma Atkinson
PHOTOGRAPHER: Brett Hemmings, Reece McMillan, Josh Geelen
DIGI OPP: Adam Hedgecore
ASSIST: Ben Sanford, Joel Kennedy
CONTENT DP: Peter Danks
HMU: Steph Cainero
UNIT: Production Unit – Matt Gould
RUNNER: Maddy Seddon

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