Six Sydney Cultural Institutions Join Forces To Launch New ‘find Yourself’ Campaign.
‘Find Yourself’ is an uplifting new advertising campaign promoting Sydney’s iconic cultural institutions, created by Sydney agency Chisel in collaboration with the Art Gallery of New South Wales, Australian Museum, Museum of Contemporary Art Australia, Powerhouse Museum, State Library of New South Wales, and Sydney Living Museums.
The first creative collaboration between the six cultural institutions and Chisel, ‘Find Yourself’ encourages Sydneysiders and tourists to again explore the city’s art galleries, museums, libraries, and historic sites to discover immersive, reflective, and surprising experiences.
Says Miranda Carroll, director of public engagement, Art Gallery of NSW:
“The new campaign is an exciting first for the institutions, which are rebounding after temporary closures in 2021 and are united in their aim to inspire audiences to get out and rediscover the extraordinary cultural experiences Sydney has to offer.”