We produced 4 hero films in 2 days!

The first big campaign for a fast growing brand.

We emotionally connected the brand with people’s goals and encouraged consumers to consider My Muscle Chef as an alternative to self meal preparations by producing a series of aspirational films.

Our core message was that all people who embark on a journey of physical and mental improvement through fitness do so by different means for different goals. So, therefore, need different food, that said, My Muscle Chef, has all the bases covered with varying types of product marketed for different target audiences. No matter who you are or what your goals are, My Muscle Chef has the right products for you.

So let’s show four very different people challenging themselves in varied ways but all enjoying the range of My Muscle Chef as a part of their health and nutrition regime. We developed the film creatively in collaboration with Spark and the My Muscle Chef marketing and brand team.

60" Hero Film
Every Body, Every Goal