Blackdog Institute Mullets for Mental Health

It’s time to use a loud haircut to start a conversation about a silent epidemic. Working in collaboration with our friends at Bounce Creative our task was to create a creative platform to convince thousands of Aussies to cut a mullet in the name of fundraising for Black Dog Institute’s mental health research.

Black Dog Institute undergoes ground-breaking research on mental health disorders impacting everyday Aussies, but as with any not-for-profit organisation, their work is dependent on funding. For the second year producing the Mullets for Mental Health campaign, we were on a mission to create cost-effective assets that would make a loud impact on digital and social platforms. And we did just that.