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Show you’re all ears for mental health.

It’s time to use a loud haircut to start a conversation about a silent epidemic. Working in collaboration with our friends at Bounce Creative our task was to create a creative platform to convince thousands of Aussies to cut a mullet in the name of fundraising for Black Dog Institute’s mental health research.

The campaign platform show you’re all ears works as a call to action and awareness driver for the larger cause.

Black Dog Institute undergoes ground-breaking research on mental health disorders impacting everyday Aussies, but as with any not-for-profit organisation, their work is dependent on funding. For the second year producing the Mullets for Mental Health campaign, we were on a mission to create cost-effective assets that would make a loud impact on digital and social platforms. And we did just that.

Rewind

CLIENT: BLACK DOG INSTITUTE

CREATIVE: Bounce Creative & Chisel

PRODUCTION COMPANY: Chisel

CREATIVE DIRECTORS: Joel Chapman & Zak Kaczmarek

EXECUTIVE PRODUCER: Pat Sidoti

SENIOR PRODUCER: Isabelle Seeto

PRODUCTION COORDINATOR: Emily Mays

DOP: Peter Danks

ART DEPARTMENT: Lydia Jand Saunders

PHOTOGRAPHER: Reece McMillan

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