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‘No Matter What’ is a rousing call to arms delivered by Wanderers A-League head coach Carl Robinson for all Wanderers fans.

A longform 60 second film for digital and 3 x 15 second TV commercials.

This campaign’s direction was to use the club’s new gaffer, Carl Robinson, to deliver inspiring coaches’ address that wasn’t only for the players of the men’s team but also the W-League and youth squads as well as fans and members alike. We developed the script with Carl to focus on key threads of history, belief, work ethic, family, and pride that make up the fabric of the Wanderers jersey. Delivered with heart and using the real Wanderers community, we were able to showcase the talent within the youth academy, the members’ passion and highlight how the club’s past success is now the foundation that will inspire its future.

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