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How do we motivate the fans when the team’s underperforming on the pitch & the nationally acclaimed home atmosphere is missing due to a stadium rebuild?

People don’t only care about the results on 
the pitch, they want to feel part of a community.

It’s not about where you’re from or where you’re going, it’s who you are standing with that’s important. 
Every member has a story and a reason to wear red and black. It’s not just about winning, it’s about an inherent pride in the community, so let’s speak to them.

Reach: 500k +
Engagement: 89k +
Video Views: 126k +
Fox Sports TVC: 1.7m +

Nominated for Mumbrella Sports Marketing Awards

Best Fan Membership & Engagement Campaign

Client: Western Sydney Wanderers
Marketing & Brand Managers: Mark Jensen, Natalie Gatt & Jessica Csazar
Creative: Chisel
Production Company: Chisel
Executive Producer: Pat Sidoti
Written & Directed by Zak Kaczmarek
DP: Tim Oxford
Camera Operator: Alex Botton
1AC: Jamie Gray
Drone & all-round legend: Ben Sanford
Production Co-Ordinator: Bec Ford
Gaffer: Matt Willis
Edit: Pat Sidoti
Colourist: Tim Wreyford
Sound Design: Declan Diacono
Big Thanks to Warren & Ali @ VA Hire


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