The national integrated campaign for Budweiser marks the change in seasons in Japan, asking audiences to take on new challenges and push the boundaries of their own creativity. The content is the first localised adaptation of the brand’s platform, since Bud entered the Japanese market in 2019. The expat creative and production teams worked alongside international artist and brand advocate Verdy, along with several local Japanese influencers who feature in the spots; including hip-hop artist Miyachi, hair stylist & makeup artist Sakie Miura, pizza chef Ben Takahashi and skateboarder Issei Mori.