For real runners, nothing holds them back, and ASICS products through their technology help runners push themselves further for longer. It’s not about quick wins, but consistency. For core runners every season is running season and with the performance technology in ASICS products, we can keep running ALL WINTER LONG. We created a collection of products; The ALL WINTER LONG Collection, and a bespoke creative platform that ladders up to a category platform of WIN THE LONG RUN.