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Introducing the first-ever women’s cricket shoe.

The huge momentum ASICS developed in the women’s core sports & performance space kept rolling on with the introduction of the first women’s specific cricket shoe. Off the back of the hugely successful MADE FOR ME campaign, these content spots were made with the objective of informing the female cricketers of Australia that there’s now a shoe made for them.

Endorsed by physiotherapists, podiatrists & sports medical professionals Australia wide. Worn by champions Alyssa Healy & Ash Gardner.

Deliverables included:

30″ Hero Film
4:5 Facebook & Instagram specific edits for Alyssa & Ash to post on their owned social profiles
Key Visuals & supporting photography

Alyssa Healy
Social Edit

Ash Gardner
Social Edit

Credits

Brand: ASICS Oceania
GM Marketing: Simone Bushnell
Sports Marketing Manager: Kate Vili
Integrated Marketing Manager: Natalie Gerasimoski
Sports Marketing Co-Ordinator: Carl Brazell
Creative & Production: Chisel
Directed by: Pat Sidoti & Zak Kaczmarek
Producer: Izzy Seeto
DP: Peter Danks
Edit / Post: Chisel
Sound Design: Dec Diacono
Photographer: Dan Allen
PR Agency: Lampoon

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