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Feeling cold about running in winter?

Well, running in the cold just got cooler.

Running in the adverse condition of winter is challenging. How can we keep the running community and the ASICS customers engaged with running in colder climates during the winter season?

For real runners, nothing holds them back, and ASICS products through their technology help runners push themselves further for longer. It’s not about quick wins, but consistency. For core runners every season is running season and with the performance technology in ASICS products, we can keep running ALL WINTER LONG. We created a collection of products; The ALL WINTER LONG Collection, and a bespoke creative platform that ladders up to a category platform of WIN THE LONG RUN.

Deliverables included
Creative Platform
Product Pack Name
Message Hierarchy
Campaign Toolkit and Guidelines
Key Visuals
Hero Film
Edits for Social
Digital and Social Media Assets


Brand: ASICS
Global Category Marketing: Natsumi Sata
Creative: Chisel
Production Company: Chisel
Executive Producer: Pat Sidoti
Written & Directed by: Zak Kaczmarek & Pat Sidoti
DOP: Leo Townsend
Steadicam: Max McLachlan
Producer: Isabelle Seeto
Colourist: Tim Wreyford
Sound Design: Declan Diacono
Composition: Chisel
Post /Edit: Pat Sidoti
Photographer: Brett Hemmings
Design: Simon Wiltshire


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