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The biggest innovation in running shoes.

The ASICS GEL-NIMBUS 25 is the most significant innovation in ASICS running shoes ever. To kick off the biggest product drop of the year, we produced three epic running ads. All as one shot, they were to showcase the flow state of the long-distance runner. We also made a long-form piece that focussed on the design innovation and testing of the prototype. ASICS tested the products with 100 runners and had a BioMechanics Lab in Adelaide to prove it was the comfiest shoe among competitor products, we included interviews with consumer testers, info from Japanese & American product product designers.


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