Last month we were tasked with the incredible opportunity to create a powerful, energetic, and authentic brand film for Football Federation Australia
Through a very organic lens, we created a film representative of all women and non-binary people in football. The film grew to become a visual manifesto that reinforced people’s love of football, re-discover the benefits of football, or found football for the first time.
The piece had the ultimate call to action that the time to play football is now regardless of ability, body type, sexual orientation, gender identity, or cultural background.
We sought to throw stereotypes and expectations out of the window, bringing to light this beautiful culture’s nuances.