Looking at your phone for 2 seconds at 60kph is like flying blind for 33 metres.
We produced social-first videos for a specific audience.
The goal was to use social films to tell visual stories that get Swans fans to stop using their phone while driving. Partnering with The Gemba Group we produced a range of assets fit for in-stadia screens, Facebook, & Instagram.
Deliverables included
3 x Hero films with social cutdowns
4:5 for social
16:9 for in-stadia big screens & Youtube pre-roll
9:16 for Instagram stories & IGTV
Client: Transport for NSW
Creative Agency: GEMBA
Creative Director: Boyd Hicklin
Agency Producer: Alexandra Longbottom
Production Company: Chisel
Directors: Pat Sidoti & Emily Mays
DP: Peter Danks
Post Production & Edit: Chisel