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BBL players share their Plan B.

We produced social-first videos for a specific audience.

The goal was to use social films to tell visual stories that get cricket fans to think ahead before a night out and make a Plan B. Partnering with The Gemba Group we produced a range of assets fit for in-stadia screens, Facebook, & Instagram.

Deliverables included
3 x Hero films with social cutdowns
4:5  for social
16:9 for in-stadia big screens & Youtube pre-roll
9:16 for Instagram stories & IGTV

Client: Transport for NSW
Creative Agency: GEMBA
Creative Director: Boyd Hicklin
Agency Producer: Alexandra Longbottom
Production Company: Chisel
Director: Zak Kaczmarek
DP: Peter Danks
Post Production & Edit: Chisel

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