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How do we highlight AMEX’s support of small businesses using Facebook’s newest advertising platform?

Let’s bring the on-the-ground journey to the user via an immersive Facebook & Instagram video experience and build trust from a local influencer’s story.

Collaborating with Junkee Media we created a never seen before seamless and shoppable instant experience for Facebook. Featuring stories of four small businesses, from fishmongers to florists we produced a cross-platform set of creative assets.

The content drives a digital in-store shopping experience by using mixed media, stylised frames, looping videos, camera formats and angles, motion graphics, and sound design explicitly crafted for the final output. Using Influencers to interact with the businesses via IGTV and seamlessly linking back to the instant experiences on Facebook we saw some incredible results.

Results:

Average view time (all assets): 24 seconds.
Combined Average View Time: 1 min 18 secs
55% View Through Rate (VTR)
IGTV story assets between 55% – 81.85% VTR

Hero Video
Shop Small

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Fish Butchery

Instant Experience
Fish Butchery

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Light & Glo

Instant Experience
Light & Glo

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Byron Longboards

Instant Experience
Byron Longboards

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Poho

Deliverables included
A suite of assets designed for a bespoke Facebook Instant Experience
Films for Instagram & Facebook
Event Highlight Film
Photography

Nominated for Mumbrella Travel Marketing Awards Social Idea of the Year & Best Influencer Campaign

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Shop Small Activation.

Activations in the real world captured by us.
Now that’s campaign-ception.
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