ASICS believes in achieving a Sound Mind in a Sound Body, through the positive power of sport and movement. It can transform us individually, as a community, and can uplift our minds and bodies. This ASICS philosophy supports the Olympic value that participation is more important than winning. The spirit of the Olympics is infectious and touches all Australians. Aussie Olympians and the Olympic Games inspire all of us to move more, not only for ourselves but also for the ones we love. This Olympics, Be Moved.