We produced social-first videos for a specific audience.
The goal was to use social films to tell visual stories that get cricket fans to think ahead before a night out and make a Plan B. Partnering with The Gemba Group we produced a range of assets fit for in-stadia screens, Facebook, & Instagram.
Deliverables included
3 x Hero films with social cutdowns
4:5 for social
16:9 for in-stadia big screens & Youtube pre-roll
9:16 for Instagram stories & IGTV