We know there are loads of different types of mates and they all have certain traits. It’s time to start tagging them and dobbing them into MATE for a laugh. So we asked people to #tagamate.
“Tag a mate with a great tattoo.” “Tag a mate who thinks they’re an influencer.”
We also linked #tagamate back to MATE’s customer acquisition promotion & competition for new customers via paid posts and a targeted approach.
“Tag a mate who you would split $25k with.”
We introduced this social and shareable communication campaign through posts on owned media channels that ask for participation and share-ability. MATE may even step in at some point to lend a hand or help our mates break some bad habits. Some are innocuous, fun, and meant for nothing but share-ability, and laughing
with at our friends.
Others speak more directly to the service MATE provides. Fast internet and great mobile.